The St. Maarten Heineken Regatta starts in just about a week, and the final details are being wrapped up. This includes finalizing contracts with sponsors as well as utilizing the services they offer to the event. From smaller car rental agencies to sunscreen, every sponsor matters, and regatta organizers appreciate the effort that so many smaller companies make to support the regatta.
Companies like Paradise Car Rental and Xerox Obersi have been Supporting Sponsors for well over a decade, and their contribution to the event is extremely important to the day to day functioning of the regatta itself. Paradise Car Rental in Simpson Bay provides crucial transportation to the race committee, judges and officials as well as members of the media. They act as an ambassador to the event as they are often the first people to be in contact with the visiting media and officials.
“Many of the sponsors have been with the event for a very long time and the level of exposure they get in return is certainly beneficial to them. It says something about the event and the Yacht Club when they have so many companies that support them for so many years.” stated Regatta Director Michelle van der Werff.
When asked about why they keep coming back year after year to help the event grow, Roberto Gibbs general manager of the Obersi Group of Companies commented “We from the Obersi Group of Companies believe that the St. Maarten Heineken Regatta means; lots of fun and sun but more important it is good for the economy.” Xerox has been providing important document copies for as long as anyone at the regatta office can remember, this may seem like a drop in the bucket but having a company that is reliable lifts a weight off the event organizers shoulders.
Other companies and brands that make up the Supporting Sponsors group are local retailers Penha, Australian Gold Sunscreen and Windward Roads. While this may seem like an eclectic group of local businesses, they have one thing in common. Their dedication to the regatta, as well as the island and the community. These sort of partnerships is what the event strives for every time they go out in search of a new sponsor.
Island 92 is another business that in recent years has stepped up their support of the event, providing a much listened to regatta radio program in the many weeks leading up the regatta. This sort of media partnership opens many doors for the regatta and allows the event to bring the feel of the regatta to the world, as the shows are taped and shared across social media channels. The live broadcast of the final prize giving allows family and friends to share in the joy of the sailors, even when they are countries away.
For more information about becoming a sponsor of the St. Maarten Heineken Regatta, contact the Regatta Director at the Sint Maarten Yacht Club or email the regatta office via the website www.heinekenregatta.com.
St. Maarten Heineken Regatta
For 36 years, the St. Maarten Heineken Regatta has showcased the top boats and sailing—and has become equally famous for its world-class slate of parties and musical entertainment—in the Caribbean. Now recognized by sailors around the planet as one of the sailing world’s best regattas, each year the event lives up to its worthy motto: Serious Fun.
For full information on the St. Maarten Heineken Regatta, including results, photos, videos, party and band information, and much, much more, visit www.heinekenregatta.com.
St. Maarten Heineken Regatta Office
The Sint Maarten Yacht Club
Welfare Road 90, Simpson Bay, St. Maarten
T: +1 (721) 5442079