The organizers of the St. Maarten Heineken Regatta have teamed up with 70’s BAG, an American-Dutch company which focusses on designing fashionable and foldable shopping bags to encourage people to stop using single-use plastic bags, and to shop responsibly.

During the regatta registration for the upcoming 2017 event, every entry will receive a complimentary Heineken-70’s BAG in their registration packet. Patrons during the 4-day sailing and music event can also purchase this limited edition bag at the Heineken Merchandise shops at each party location and in the Princess Juliana Airport depar-ture lounge in the Princess Promenade store. This will make it easy and stylish to re-duce plastic bag pollution during the 4 amazing days and nights of the St. Maarten Heineken Regatta and throughout the year.

70’s BAG is honored to celebrate the fourth year of this wonderful partnership for this amazing event. The Heineken-70’s BAG is a cleverly designed faux leather wallet which zips open to reveal a big Heineken green shopper for your shopping conven-ience while contributing to a plastic-bag-free environment. This year’s 70’s bag edition is designed to conveniently carry the new 37th edition 12-pack of the St Maarten Hei-neken Regatta bottle.

Heineken 70’s BAGs can also be purchased in Amsterdam in the Heineken Experi-ence, Heineken’s first brewery which has been transformed into a sensational interac-tive tour through the dynamic world of Heineken.

Pauline Ann, the owner and designer of 70’s BAG, teamed up with Heineken’s distrib-utor on St. Maarten, John Leone, to design a custom-made bag that perfectly coordi-nates the brand values of 70’s BAG, Heineken and the Regatta. The special bag fea-tures a black outer surface bearing the Heineken Open Your World logo with a stun-ning green interior shopping bag.

Pauline Ann adds., “70’s BAG is a company dedicated to making “The World a Little Greener, Oceans a Little Bluer and Hearts a Little Truer, so this campaign is sure to be a hit on all fronts.”

“The 37th St. Maarten Heineken Regatta is the largest warm–water regatta in the world, held right here on our beautiful little island, and we are proud to work with 70’s BAG to promote responsible and sustainable practices on and off the water.” adds John Leo-ne. “The annual Heineken-70’s bag collaboration is one of the pioneering efforts over the years that helps make the St Maarten Heineken Regatta a truly “Green Regatta.”

So come enjoy the St. Maarten Heineken Regatta, the wonderful parties, the beautiful island and be part of the “Serious Fun”, combining the best of sporting, enjoyment and the environment.

St. Maarten Heineken Regatta
The St. Maarten Heineken Regatta is the largest warm water regatta in the world. This world-renowned sailing event offers a great combination of four days of challenging races and fantastic parties; living up to the event’s motto of “Serious Fun”! The St. Maarten Heineken Regatta will celebrate its 37th edition from March 2-5, 2017.

For full information on the St. Maarten Heineken Regatta, including results, photos, videos, party- and band information, and much, much more, visit

St. Maarten Heineken Regatta Office
The Sint Maarten Yacht Club
Welfare Road 90, Simpson Bay, St. Maarten
T: +1 721 544 2079

Contact for questions about the racing, classes and format.