The Sint Maarten Yacht Club Regatta Foundation, ILTT and Heineken® are proud to announce the launch of the exclusive, 2019 St. Maarten Heineken Regatta limited edition bottles. The new packaging is designed especially for the friendly island of St Maarten and this world-renowned event. The iconic green 25 cl bottle is emblazoned with a new front label as a symbol of celebration of the long-lasting partnership with St. Maarten’s biggest sailing- and music event.
The first bottles have been released and soon every refreshing bottle of Heineken® beer consumed on the island of St. Maarten will be the 39th edition St. Maarten Heineken Regatta bottle.
The new St. Maarten Heineken Regatta packaging is designed to increase its ‘local relevance’ based on Heineken’s key brand principles. It gives Heineken and the event the opportunity to connect and build a meaningful connection with the consumer.
“We are very proud of this special St. Maarten release, created together with the international Heineken brand team. I am truly excited that Heineken gave us again the opportunity to present the community of St. Maarten their very own Heineken commemorative bottle. Our contribution will immerse the Sint Maarteners, as well as the visitors of our island, into the St. Maarten Heineken Regatta festivities, while also showcasing our Heineken product” says Hannie Seefat, Brand Manager Heineken at International Liquor & Tobacco Trading N.V., official distributor of Heineken beer on St. Maarten. She happily adds, “The new 39th Edition collector’s bottle is available now at all our island’s restaurants, bars and stores”.
“This exclusive Regatta bottle is a clear example of the strong partnership between the Event and Heineken®. For St Maarten residents, visitors and of course the sailors this is a fantastic collector’s item. We appreciate the effort made by Heineken to showcase our event on its bottle, it displays the importance of the event for the island and generates an important build up to the actual event taking place February 28 – March 3. The St Maarten Heineken Regatta is one of the largest local events promoting the island internationally and we are proud to receive the support of our long-term partner to do so.” Adds Michele Korteweg, General Manager of the Sint Maarten Yacht Club Regatta Foundation.
The bottle design, now in its fourth consecutive year, includes an eye-catching feature: the prominence of the St. Maarten Heineken Regatta sail logo, including the bold letters of “ST. MAARTEN” and the edition – no. 39. The outer packaging is a beautiful 24-pack carton, featuring the St. Maarten Heineken Regatta grid artwork and features local and international sailors, musicians and dancers enjoying the past St. Maarten Heineken Regatta.
“Packaging design is one of Heineken’s core brand icons. The progressive spirit and dedication to high quality have always been the vital center of the brand. This inspired the design of the limited-edition bottles, accompanying this world-class event, says Hannie Seefat. “Packaging brings our product to our consumer and turns it also into a premium branded experience”.
“Though the packaging is different, the focus remains on what’s inside the bottle; quality beer and a refreshing taste. It complements Heineken’s new brand campaign which promotes the idea that beer drinkers can enjoy life more when looked at with a fresh perspective.” explains Hannie.
Central to the famous Heineken taste is the unique A-yeast. It was first used over 140 years ago by Dr. Elion, a Heineken brewer trained by Louis Pasteur. This make up is still used today, and the magic of the A-yeast is a well-kept secret. Sticking to their winning formula, the St. Maarten Heineken Regatta bottle contains the same premium Heineken Pilsener beer, from the Heineken’s brewery in the Netherlands and has the same great taste in 192 countries.
In January Heineken® will kick off with an exciting campaign where fans have a chance to win tickets to the exceptional concert nights. The special edition St. Maarten Heineken Regatta bottle will be launched across all outlets (bars, restaurants, supermarkets etc.) on the entire island. Quantities of the special St. Maarten packaging are limited, so pick up this collector’s item while supplies last!
St. Maarten Heineken Regatta
39 years strong and it just keeps getting better. Four days of world-class racing with some of the world’s most seasoned sailors, from more than 35 countries, sailing Maxis, Monohulls and Performance Multihulls to holiday-makers on chartered Bareboats and live-aboard families cruising the Caribbean. Crystal clear waters and cooling northeast trade winds give the pristine conditions for spectacular racing just off the coast of St. Maarten. And with Heineken as title sponsor, the racing days blend seamlessly into four nights of exceptional parties. This event is your bucket list must-do! Come and enjoy life in the Caribbean, come for some Serious Fun from February 28 – March 3, 2019!
For full information on the St. Maarten Heineken Regatta, including results, photos, videos, party- and band information, and much, much more, visit www.heinekenregatta.com