The organizers of the St. Maarten Heineken Regatta have teamed up with 70’s BAG, an American-Dutch company which focusses on designing fashionable and foldable shopping bags to encourage people to stop using single-use plastic bags.

During the regatta registration for the upcoming 2016 event, every entry will receive a complimentary St. Maarten Heineken Regatta 70’s BAG in their registration packet. Patrons during the 4-day sailing and music event can also purchase this limited edition bag at the Heineken Merchandise shops at each party location and in the Princess Juliana Airport departure lounge in the Princess Promenade store. This will make it easy and stylish to reduce plastic bag pollution during the 4 amazing days and nights of the St. Maarten Heineken Regatta.

70’s BAG is honoured to celebrate the third year of this wonderful partnership for this amazing event. The St. Maarten Heineken Regatta 70’s BAG is a cleverly designed faux leather wallet which zips open to reveal a big Heineken green shopper for your shopping convenience while contributing to a plastic-bag-free environment. Heineken 70’s BAGS can also be purchased in Amsterdam in the Heineken Experience, Heineken’s first brewery which has been transformed into a sensational interactive tour through the dynamic world of Heineken.

Pauline Ann, the owner and designer of 70’s BAG, teamed up with Heineken’s distributor on St. Maarten, John Leone, to design a custom-made bag that perfectly coordinates the brand values of 70’s BAG, Heineken and the Regatta. The special bag features a black outer surface bearing the new St. Maarten Heineken Regatta logo, launched in 2015, with a stunning green interior shopping bag.

Pauline Ann adds., “70’s BAG is a company dedicated to making “The World a Little Greener, Oceans a Little Bluer and Hearts a Little Truer, so this campaign is sure to be a hit on all fronts.”

”The 36th St. Maarten Heineken Regatta is the biggest regatta in the Caribbean, held on our beautiful little Island, and we are proud to work with 70’s BAG to promote responsible and sustainable practices on and off the water.”  adds John Leone.

So come enjoy the St. Maarten Heineken Regatta, the wonderful parties, the beautiful island and be part of the “Serious Fun”, combining the best of sporting, enjoyment and the environment.

St. Maarten Heineken Regatta

For 36 years, the St. Maarten Heineken Regatta has showcased the top boats and sailing—and has become equally famous for its world-class slate of parties and musical entertainment—in the Caribbean. Now recognized by sailors around the planet as one of the sailing world’s best regattas, each year the event lives up to its worthy motto: Serious Fun.

For full information on the St. Maarten Heineken Regatta, including results, photos, videos, party and band information, and much, much more, visit
St. Maarten Heineken Regatta Office
The Sint Maarten Yacht Club
Welfare Road 90, Simpson Bay, St. Maarten

T: +1 (721) 5442079